TV reality show star Joey Essex is backing this year’s NHS campaign
The former 'Only Way is Essex' star has joined forces with: Alan Davies; Ainsley Harriott; Tina Hobley; Arlene Phillips; Sunetra Sarker; and Barbara Windsor; to suport the drive to help people stay well over the winter coming months.
Basildon and Brentwood Clinical Commissioning Group (CCG) is hoping the high-profile campaign will help take the pressure off frontline NHS services in south west Essex.
The celebrities came together to be photographed in their woollies holding the letters W-I-N-T-E-R. Each letter represents an action people and their families can take to ensure they stay well over the winter months.
The Stay Well This Winter messages are:
• Warm: Keep your house warm this winter at least 18°C (65F)
• Immunisations: Get your flu vaccination
• Neighbours: Keep an eye on elderly neighbours and relatives
• Timely: Seek advice from a pharmacist at first sign of illness
• Enough: Pick up repeat prescriptions so you have enough while pharmacies/surgeries are closed
• Restock: Make sure you have enough food and medicine in the cupboards
Joey said: “I’m really close to my nan and am glad that she’s happy and healthy, but as the colder weather sets in, me and my family are aware that she and other elderly folk are at risk of getting ill. That’s why I’m supporting this Stay Well This Winter campaign, which provides a load of easy tips to help all our loved ones prepare for winter. We should all be looking out for each other. If I’m doing it and my mates are doing it, you should too. Visit www.nhs.uk/staywell/ to find out more.”
The latest figures from Public Health England show that that excess winter deaths contribute to about one in 20 of all deaths a year, with older people who may be frail, or who have existing long term health conditions, most at risk.
Residents of Basildon, Billercay, Brentwood and Wickford are being urged to join Joey Essex and play their part in helping each other to stay well this winter.
There are more tips on living well this winter at http://www.nhs.uk/livewell/winterhealth